Effective marketing is key to business success, as even the best product or service won’t sell if it’s a secret! And if Sales is responsible for closing the deal, Marketing can be seen as the process for starting it.

But, with so many options available (particularly with web site design,

e-commerce, SEO, PPC, email marketing & social media now playing an ever increasing role), it’s often difficult to determine the best strategy & initiatives for your marketing & sales programmes, ensuring that they are integrated throughout the whole process and then managing everything to make it all happen. And with many businesses facing the issue that their marketing department is already fully stretched, or that they don’t have a marketing function and now isn’t the right time to create one, the potential is that those marketing initiatives that are critical to success may fall by the wayside.

But that need not be the case since Martin Byrne Associates is available to help - see across for an indication of typical programmes or make contact to discuss your individual requirements.

“Imagine having a marketing & sales professional available to offer advice and manage activities to get the job done, but without the ongoing overhead of employment.”

Marketing & Sales

"Half of my marketing budget is wasted; I just don’t know which half..."

Typical Requirements / Outcomes

Marketing Strategy & Planning

Product & Pricing Strategy

Customer Analysis & Acquisition

Sales Process & Organisation

Website Development

eMarketing Strategy & Programmes

Promotional Strategy & Materials

Product / Corporate Photography

Campaign Management

Typical Benefits & Outcomes:

Increased Sales

Increased Customer Profitability & Retention

Efficient Campaign Management

Cost Reduction / Containment